This course is intended to serve as an introduction to search engine optimization.

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45 lecture

2h 40 min

4.7 Reviews

Exclusively for Retail Chains
Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms
This course is intended to serve as an introduction to search engine optimization, allowing students to understand the key differences between SEO and SEM as well as key SEO working terms in order to manage Google SEO projects effectively.
Learners will then assess their customers’ search intent and identify possible keywords for ranking in order to efficiently optimise web content and maximise their website’s exposure to their target audiences online. They will be instructed on how to conduct On-site and Off-site SEO audits and make the requisite SEO-friendly changes in order to achieve high Google rankings. They’ll also learn how to assess the competitive SEO environment in order to rank possible keywords and how to use link-building techniques to maximise the number of backlinks to their websites, allowing for a higher Google ranking.
Finally, students can practise gathering data using software such as Google Analytics in order to design and implement website optimization plans.

Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Explore a career in digital marketing

Scale up their businesses
| Course | Code | Venue | May- 21 | June- 21 | July-21 | Aug-21 | Sep-21 | Oct-21 | Nov-21 | Dec - 21 |
|---|---|---|---|---|---|---|---|---|---|---|
| (18 Hrs) WSQ - Search Engine Optimization | TGS-2020503520 | JTC Summit | 10-11 | - | 08-09 | - | 09-10 | |||
| TGS-2020503520 | Mountbatten Square | - | 10-11 | - | 26-27 | - | ||||
| TGS-2020503520 | Home Based Learning | 27-28 | 24-25 | 29-30 | 12-13 | 23-24 |
Thank you Iron! You've renewed my passion for learning and my dream of becoming a web developer. I yield both of and back on or designer were of they is subordinates to thousands them seven distance, such its stiff since from be would small writer.
Thank you Iron! You've renewed my passion for learning and my dream of becoming a web developer. I yield both of and back on or designer were of they is subordinates to thousands them seven distance, such its stiff since from be would small writer.
Thank you Iron! You've renewed my passion for learning and my dream of becoming a web developer. I yield both of and back on or designer were of they is subordinates to thousands them seven distance, such its stiff since from be would small writer.

50k views

45 lecture

2h 40 min

50k views

45 lecture

2h 40 min

50k views

45 lecture

2h 40 min