(18 Hrs) WSQ – Digital Marketing Analytics
This course is intended to serve as an introduction to digital marketing analytics
50k views
45 lecture
2h 40 min
4.7 Reviews
Exclusively for Retail Chains
Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms
Course Objective
This course is intended to serve as an introduction to digital marketing analytics, with the goal of helping learners understand the value of data insights in assisting marketing teams in making informed decisions in the preparation of marketing budgets, such as identifying successful campaigns for replication and unsuccessful campaigns for termination or enhancement to avoid unnecessary losses.
Learners will be led through the process of analysing their current clients and future target markets for their companies after being exposed to the new digital marketing analytics developments in the industry. Following that, students will learn how to perform a website audit on their competitors’ sites and identify key metrics to track and optimise for various digital platforms. The students will then create their own Google Analytics (GA) profiles and learn how to view key GA reports as well as attribute different ads to overall campaign results in order to calculate the Return on Investment (ROI) for each ad in their campaigns.
Finally, participants will also be shown how to develop personalised digital marketing reports for senior management reporting.
What you'll learn
Recognize digital marketing analytics trends
Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites
Recognize the key metrics to track and optimize your digital marketing ad spend
Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each campaign and platform
Set up their Google Analytics account and interpret Google Analytics reports
Create customized digital marketing reports to illustrate Return on Investment (ROI) for reporting to senior management
| Course | Code | Venue | May- 21 | June- 21 | July-21 | Aug-21 | Sep-21 | Oct-21 | Nov-21 | Dec - 21 |
|---|---|---|---|---|---|---|---|---|---|---|
| (18 Hrs) WSQ – Digital Marketing Analytics | TGS-2020504412 | JTC Summit | 24-25 | - | 26-27 | - | 06-07 | - | 22-23 | 13-14 |
| TGS-2020504412 | Mountbatten Square | - | 01-02 | - | 10-11 | - | 11-12 | - | - | |
| TGS-2020504412 | Home Based Learning | 10-11 | 14-15 | 05-06 | 30-31 | 27-28 | 18-19 | 08-09 | 06-07 |
What our student saying
Thank you Iron! You've renewed my passion for learning and my dream of becoming a web developer. I yield both of and back on or designer were of they is subordinates to thousands them seven distance, such its stiff since from be would small writer.
Thank you Iron! You've renewed my passion for learning and my dream of becoming a web developer. I yield both of and back on or designer were of they is subordinates to thousands them seven distance, such its stiff since from be would small writer.
Thank you Iron! You've renewed my passion for learning and my dream of becoming a web developer. I yield both of and back on or designer were of they is subordinates to thousands them seven distance, such its stiff since from be would small writer.
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