(18 Hrs) WSQ – Developing Integrated Digital Marketing Strategy

When our Government urges us to ‘Go Digital’, have you ever wondered what goes into the digital marketing process? Perhaps you’re wondering if you need a digital marketing strategy because your new conventional marketing strategy is working well. Maybe you’ve already tried to try your hand at digital marketing and have done some research online but are confused and uncertain where to begin?

This course is intended to provide you with a more in-depth look at the field of digital marketing. We’ll discuss content marketing, digital ads, social media marketing, and digital marketing analytics, as well as other cutting-edge digital marketing strategies.

You will gain a thorough understanding of the philosophy of digital marketing, the related digital marketing platforms, the current digital marketing developments, and the different marketing strategies that can be applied for B2B and B2C marketing situations in our 2-day ‘Developing Integrated Digital Marketing Strategy’ course.

You’ll get hands-on experience setting marketing goals and deciding which marketing tactics are best for your needs. You’ll also learn how to develop a plan to direct your marketing campaign execution and track key success metrics to measure the efficacy of your digital marketing initiatives and overall marketing strategy.