(18 Hrs) WSQ – Content Marketing Strategy

Have you ever stopped when scrolling through your Facebook feed to click on a post’s read more button to learn more about it? Were you enthralled by any of the pictures or videos in your feed and had to stop scrolling to take a closer look? Or maybe you find some of the content to be amusing or helpful, and you decided to share it with your friends? The eyeballs of the target audience would be captured by content generated as part of a successful content marketing strategy. A successful content marketing strategy will help you raise brand visibility and followers, which will lead to more profitable customer behaviour.

You’ll learn how to build a mind map of the needs and wants of targeted customer personas in our 2-day Online Marketing Strategy course, which will help you curate and schedule different content posts aimed at improving interaction with these personas. You’ll also learn how to build convincing posts that inspire interaction with your target audiences through understanding the main ingredients of successful copywriting.

In addition to that, our instructor will also show you how to sequence these posts correctly using industry-recognized marketing techniques and best practises to ensure a smooth content marketing management process. Finally, you’ll learn how to repurpose existing content into different types of shareable content for different marketing channels.